Apple Watch – the new brand frontier

The Apple Watch makes wearable technology mainstream. It really doesn’t matter whether you personally like the idea of the watch on not. You may not get in line to buy one, but others will and some of those people could very well be your customers. It’s happening and everyone on the planet who runs a business and manages a brand needs to sit up and take notice.

The Apple Watch ‘blurs the boundaries between physical object and software.’

This is what Apple claim in their guidance notes for developers, and even if the Apple Watch turns out a commercial failure, by launching their new wearable category they’ve started a process that will almost certainly lead to new types of interface design, new highly personalised types of user experiences.

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