Why Silicon Valley start-ups are using Brangento

Designed in Ireland and developed in Europe. We’ve found Brangento’s best and highest profile users are in Silicon Valley.

This shouldn’t really be a surprise. Innovative technology companies are looking for an edge on their competitors. Your brand is one of the first things you should think about to give you that edge in your market.

We built Brangento to help you take control. It lets you see your brand all in one place and connect and manage your social media channels. Seeing clearly how your brand performs will help you build your brand and grow your business. That’s an often overlooked but self-evident principle. Read more

Brangento – where does your brand rank?

Do you want to grow your business? Do you want to build your brand? Do you want to feel relevant? Do you want to be remembered? Do you want to be loved? If your answer to these questions is yes, then say yes to Brangento.

Brangento is a new application that helps users take control of their brand and use their brand to grow their business.

“The biggest headache for any business is finding new customers and selling more products and services. Having a stronger and more powerful brand can help with that a lot. That’s why we created Brangento, a tool to help businesses uncover the strengths and weaknesses in their brand, and use their brand more effectively to grow their business,” says founder Eugene Burns.

“Where does your brand rank? Brangento gives you the insights you need.” Read more

Mulholland Drive and the lesson for startup brands

On the release of David Lynch’s 2001 neo-noir film many viewers felt baffled. Some admired the invention and creative vision, but many felt perplexed or indifferent.

Mulholland Drive later became a great critical and commercial success. But Lynch had to take a deliberate change of direction to make that happen.

After the success of his series Twin Peaks, a production company backed Lynch to develop a new TV series. He came up with a new idea, and shot an open-ended, proof of concept pilot episode. Mulholland Drive was his new vision, his new creative plan.

When they saw the results the producers pulled the funding for the planned series. Lynch’s concept was in deep trouble.

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