Mulholland Drive and the lesson for startup brands

On the release of David Lynch’s 2001 neo-noir film many viewers felt baffled. Some admired the invention and creative vision, but many felt perplexed or indifferent.

Mulholland Drive later became a great critical and commercial success. But Lynch had to take a deliberate change of direction to make that happen.

After the success of his series Twin Peaks, a production company backed Lynch to develop a new TV series. He came up with a new idea, and shot an open-ended, proof of concept pilot episode. Mulholland Drive was his new vision, his new creative plan.

When they saw the results the producers pulled the funding for the planned series. Lynch’s concept was in deep trouble.

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