Use your brand to grow your business

Seeing clearly how your brand performs will help you build your brand and grow your business. That’s an often overlooked but self-evident principle.

The biggest headache for any business is finding new users and new customers. Having a stronger and more powerful brand can help solve that problem. Growing your brand means growing your business. It’s your most effective sales and marketing asset.

Understanding the importance of branding, we built Brangento to help you take control. It lets you see your brand all in one place and connect and manage your social media channels.

Where does your brand rank in your country and your sector? Brangento gives you the insights you need. It ranks your brand and lets you see areas of strength and weakness. This feedback helps you make better marketing and sales decisions.

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Every brand has a story. Here’s how I tell the Brangento story

If you’re a brand owner or marketing professional who wants to grow your brand and grow your business, you’ll understand the value of telling the story of your brand. To help you think about your own brand, here’s how I tell people the Brangento story. Then I give you examples of how I bring the story to life, using video, words and images that make the brand more compelling and engaging for my target audiences. Judge for yourself how well you think it works.

The Brangento Story

“I had a dream that if I gave people the tools they would see for themselves that investing in their brand is one of the best and easiest ways to grow their business. So I created Brandlogik a design agency that ranks number one on Google in Ireland.

But with Brandlogik I could only do so much, so I created Brangento an application that means that everyone can build a great brand.It took a lot of experience to create Brangento but only 20 days to write the code. I designed every pixel of the interface myself, because Brangento is designed from the outset to be used by everyone who has a business in almost any sector.

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Brangento launches the Brangento Report on branding

Most startups and companies use their brand at about twenty percent of full power. Don’t take my word for it, look around you and look at your own business. Have you considered absolutely everything you do is an important part of your brand and product experience?

That tweet you posted doesn’t simply represent your business and your brand – it’s part of your brand experience so it’s an essential part of your brand.

‘Social media in service of a product experience is not just media – it’s the experience of the product itself,’ says Forrester analyst James McQuivey in his book Digital Disruption, Unleashing The Next Wave Of Innovation. That’s quite a statement if you think about it.

It means that your website, your social media, everything you do, is part of the product and the service you offer. They’re not some optional extras, but an essential part of your brand and product experience.

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