Why Silicon Valley start-ups are using Brangento

Designed in Ireland and developed in Europe. We’ve found Brangento’s best and highest profile users are in Silicon Valley.

This shouldn’t really be a surprise. Innovative technology companies are looking for an edge on their competitors. Your brand is one of the first things you should think about to give you that edge in your market.

We built Brangento to help you take control. It lets you see your brand all in one place and connect and manage your social media channels. Seeing clearly how your brand performs will help you build your brand and grow your business. That’s an often overlooked but self-evident principle. Read more

Use your brand to grow your business

Seeing clearly how your brand performs will help you build your brand and grow your business. That’s an often overlooked but self-evident principle.

The biggest headache for any business is finding new users and new customers. Having a stronger and more powerful brand can help solve that problem. Growing your brand means growing your business. It’s your most effective sales and marketing asset.

Understanding the importance of branding, we built Brangento to help you take control. It lets you see your brand all in one place and connect and manage your social media channels.

Where does your brand rank in your country and your sector? Brangento gives you the insights you need. It ranks your brand and lets you see areas of strength and weakness. This feedback helps you make better marketing and sales decisions.

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Every great brand tells a great story. What’s your story?

It was Mad Men’s Don Draper who said that every great ad tells a great story. But who cares about advertising in the twenty-first century? And besides, you no longer need a national and international TV and print advertising budget to tell the story of your brand. You just need good design, a great website and social media channels and you can start telling your story as soon as you’re ready.

My philosophy is ‘every great brand tells a great story’ and if you’re a brand owner or a marketing professional with a little experience you’ll see this as a self-evident truth.

When Steve Jobs stood up to deliver one of his famous keynote presentations the relentless rehearsals and scripted reactions we designed to create an atmosphere and a special place where a new chapter of the Apple story with every new product launch.

Love or hate Apple products it’s hard not to admire the story of two Californian drop-outs who set up a workshop in a garage, which later became one of the most profitable and creative brands on earth. That’s one insanely great story that everyone can connect with. Read more

Mad Men, Coca-Cola and the big brand dilemma

In the Mad Men finale, broadcast late last night in the UK and Ireland, Don Draper and many of the main Sterling Cooper characters are desperate to flee the all-consuming, skirt-chasing ad agency giant McCann-Erickson. In fact US reviewers have largely overlooked the fact that Don is trying to escape the deathly clutches of McCann’s almost as much as he’s been running away from the everyday horror of his tangled New York existence.

Until a total stranger opens the fridge door of his mind to give him a very Madison Avenue kind of enlightenment, Don is completely lost. A Coca-Cola style of creative immortality seems to call to him on a California hilltop overlooking the ocean. Jack Kerouac meets David Ogilvy.

Mad Men, not inadvertently, raises an issue for McCann’s, Coca-Cola and Mad Men itself. Let’s call it the big brand dilemma.

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Does becoming a more social brand really help grow your business?

Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says 70% of professional marketers claim to have been successful in gaining new customers using social networks. Another survey in socialmediatoday.com tells us 80% of marketers invest in social media to increase brand exposure.

These figures tend to support our own analysis from talking to business owners and marketers in a range of companies. Faced with finding new business and launching a new product or service, for what has become a significant number of business owners and marketing professional in all sectors and locations, social media is one of the first things they turn to. But just how effective is social media in building your brand and growing your business?

I recently talked to customer experience professional and social media expert Augie Ray who is director of customer experience for a blue chip international company. Augie argues that marketers “cannot achieve their goals with the limited and shrinking reach of organic social media.  Within a year or two, I think all social media marketing will be paid/ads, with little effort dedicated to organic and free marketing.”

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Brand visualization helps you make your brand unique

What makes you different? What makes you stand out? Working with business owners and marketing professionals the thing that often gets overlooked in any brand and design project is one of the most obvious. Every brand and every business is unique.

Everything you do and say about your brand is unique to you. The best way for your brand to stand out from your competition is to have a unique and distinctive tone of voice.

You should try to be unique in everything you do. Find the unique voice and character of your business and you’re already well on your way to building a great brand.

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Brand visualization – a smarter way to grow your business

Brand visualization is a form of data visualization based on simple visual and verbal evaluation of your brand. Seeing how your brand performs can help you manage your brand more effectively and help you grow your business faster.

That’s the thinking behind Brangento a new startup that lets you take control of your brand by using it to grow your business faster and more effectively. It uses brand visualization to help you see your brand all in one place and connect and manage all your social media channels.

Where does your brand rank in your country and your sector? Brangento gives you the insights you need. It ranks your brand to help you see areas of strength and weakness and make better marketing and branding decisions.

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Are we about to see a new wave of transparent technology?

You understand technology and you know what it can do. But at the same time you want to get quickly to the benefits of technology, and find out how it brings your users and customers closer and how it makes your goals in life, and in business easier to achieve.

Like it or not, the Apple Watch could be the start of a powerful new wave of transparent technology. A gesture or a glance could soon be all you need to control your life, your business and your brand.

If you’re a business owner or a brand manager you dismiss the latest Apple device at your peril. The Apple Watch is all about what Apple call ‘lightweight interactions’. These are more transparent kinds of interactions, based on a view that wants technology that gets out of the way and lets you use it in simpler, natural ways. Using a computer will become as easy as looking at your watch.

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Total brand experience means everyone can build a great brand

Everything you say. Every tweet you post or link you share. Everything you do is part of your total brand experience.

That’s why everything that surrounds your business is important, and it’s why we’ve built Brangento to help you manage the process.

Your latest tweet isn’t just a part of your social media, just another extension of your branding. In very real and measurable ways your latest tweet is your brand and your product itself, no matter what you sell, or what service sector you work in.

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Apple Watch – the new brand frontier

The Apple Watch makes wearable technology mainstream. It really doesn’t matter whether you personally like the idea of the watch on not. You may not get in line to buy one, but others will and some of those people could very well be your customers. It’s happening and everyone on the planet who runs a business and manages a brand needs to sit up and take notice.

The Apple Watch ‘blurs the boundaries between physical object and software.’

This is what Apple claim in their guidance notes for developers, and even if the Apple Watch turns out a commercial failure, by launching their new wearable category they’ve started a process that will almost certainly lead to new types of interface design, new highly personalised types of user experiences.

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