Every brand has a story. Here’s how I tell the Brangento story

If you’re a brand owner or marketing professional who wants to grow your brand and grow your business, you’ll understand the value of telling the story of your brand. To help you think about your own brand, here’s how I tell people the Brangento story. Then I give you examples of how I bring the story to life, using video, words and images that make the brand more compelling and engaging for my target audiences. Judge for yourself how well you think it works.

The Brangento Story

“I had a dream that if I gave people the tools they would see for themselves that investing in their brand is one of the best and easiest ways to grow their business. So I created Brandlogik a design agency that ranks number one on Google in Ireland.

But with Brandlogik I could only do so much, so I created Brangento an application that means that everyone can build a great brand.It took a lot of experience to create Brangento but only 20 days to write the code. I designed every pixel of the interface myself, because Brangento is designed from the outset to be used by everyone who has a business in almost any sector.

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Does becoming a more social brand really help grow your business?

Recent research from statista.com says 83% of SMBs use social media as a way of driving growth for their business. The same source says 70% of professional marketers claim to have been successful in gaining new customers using social networks. Another survey in socialmediatoday.com tells us 80% of marketers invest in social media to increase brand exposure.

These figures tend to support our own analysis from talking to business owners and marketers in a range of companies. Faced with finding new business and launching a new product or service, for what has become a significant number of business owners and marketing professional in all sectors and locations, social media is one of the first things they turn to. But just how effective is social media in building your brand and growing your business?

I recently talked to customer experience professional and social media expert Augie Ray who is director of customer experience for a blue chip international company. Augie argues that marketers “cannot achieve their goals with the limited and shrinking reach of organic social media.  Within a year or two, I think all social media marketing will be paid/ads, with little effort dedicated to organic and free marketing.”

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